If by now you haven’t heard or read about it…”you’re business will be dead if you don’t start and do a great job at Online Marketing”.
But really…what does this mean?
I suppose we don’t need to sum up all facts and you realise that virtually everybody, young and old, search and find what they need online. Not being or becoming an Online authority soon will result in your competition mowing the grass right from under your feet! There is no business on earth who doesn’t benefit from the internet, or should at least be doing it, but even worse…businesses who don’t make it their primary goal to win Online, simply “will vanish over the next years” (literal quote by Google).
We can debate for days on end about the reasons why etc, but let’s zoom in what it’s all about and where you should focus the most.
Becoming an Authority in your field Online
Basically this means that you appear in many searches related to your products or services, preferably more than once on page 1 of the search engines. And we’re not talking about Google ads but the Organic Search results (10 per page). Think about it…not being there is 0 presence. One position of the Big 10 is ‘only’ 10%…meaning others occupy 90% of ‘credibility’.
Noting that it’s virtually impossible to have one same website rank for the same keyword/phrase more than once. So what’s the trick? Expand your footprint!
Your Online Ecosystem: Thinking Outside the (your)…Website
As an Authority in your field, there should be news and talks about you/your business and services/products in multiple places. Obviously there’s a need of coordinating efforts and communication and certainly no duplication of same/similar information. The Google algorithms are so strong and will detect attempts to fool them (like poorly re-writing existing web content…it simply doesn’t work anymore).
Forums, blogs, social media (Google +, Facebook, Twitter, Pinterest, YouTube, Vimeo, Instagram, Ello…are just a few out there), comments on other sites, actively participating in discussions, Google Local, backlinks on ‘relevant’ websites, outbound links to strong sites…too much to mention here. Make the (virtual) world your world.
Avoid misuse of Social Media
Remember this rule: “Websites are for your Corporate Identity and Social Media are for your Business’ Social Identity”. Too often you see Business pages on networks like Facebook, promote products and services…WRONG! A real estate agency posting property after property after property. Not good! People buy a lifestyle and don’t want to get properties they don’t want (or can’t afford) stuffed on their message board. Same goes with any other industry.
So here are the things you need to do
Start by making sure your website is complying with the Google guidelines and “reads” technically as it should. This is just the basics and won’t give you advantages, yet it gives you disadvantages in case you don’t. Such analysis can be performed by OptimaSit.com and you’ll know exactly what is wrong with it as well you get the roadmap of what to do about it.
Next make sure your site is properly indexed for the right keywords with the different search engines. Again, if you don’t know how to do this, ask the experts.
Now you’re in a position to start producing quality content, meaning relevant, original, and lengthy (1000+ words) content to be posted on your website and possibly also on certain social media business pages.
Social Media Business Pages
Personal pages are for personal social news. Don’t use them for business. Make sure you have your business pages well optimised. 85% of all business pages are poorly optimised and thus ignored by the search engines. The social media experts will help you either set it up properly or update it to these standards.
Content writing: Can I do it myself?
Can you? Are you capable technically (are you a skilled writer)? But more likely: do you have the time to do this right?
Answer yes to these questions…by all means do it!
Next you then need to know how to reuse the content in a way it’s not considered duplication, and extend the lifespan of an article. How long does a post typically stay visible? Minutes. What if we tell you there’s a way to extend it to, let’s say 5 months?! Yes we can. Using techniques and solutions like Slideshares etc, a well written and long article can do just that.
Request a free consultation with the Online Marketing experts in Marbella.